Page 250 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Appendix A 235

17. How can we build feedback and customer knowledge
mechanisms into our concept?

How (Value Capture, Processes, Organization)

18. How might new pricing schemes (e.g., subscription pricing,
“pay-as-you-go,” or value-based pricing) help us to
• Make our offering more accessible/attractive/
convenient for our customers?
• Improve our working capital requirements (e.g.,
accelerate payment)?
• Share risk with suppliers, customers, consumers,
and/or other partners?
19. How might pricing discrimination differentiate among
different customer segments?
20. What types of licensing opportunities could be involved
in this concept that might provide revenues for our
company? (This question can relate to the modularity
and customization questions in the “What” section.)
21. How might frequency and loyalty marketing programs
play a role in this concept?
22. What role might intellectual property play?
23. Does this concept offer opportunities to enhance internal
business processes to reach higher levels of operational
effectiveness or efficiency, in this or other parts of our
business?
24. What role might information technology play in
automating and/or reengineering our business processes
to support this concept? (For example, how might
innovative learning and/or knowledge management
processes enhance this concept?)