Page 252 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Appendix A 237

• How might we better serve specific customer segments
through customized channels?
• How might self-service play a role in our channel
strategy for this concept?
31. How might networking technologies enhance this
concept by
• Enhancing the functional value to the
customer/consumer?
• Enabling data collection on product and/or service
performance?
• Recording customer usage and/or other behavior?
• Employing, upgrading, and/or servicing our products
and/or services?
• Enabling more effective interaction with our
customers?