Page 30 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Entrepreneurship, Innovation, and Organic Growth 17

efforts. It highlights the different leadership roles of top exec-
utives, corporate entrepreneurship group leaders, and indi-
vidual new business creation project leaders.
Chapter 6 concludes by looking at broader trends. In partic-
ular, it highlights how new business design and development
can enable entry into emerging markets.
Welcome to the motivating, frustrating, gratifying, chal-
lenging, and potentially profitable world of corporate entre-
preneurship. Whether you’re an expert or a novice, or you’re
just trying to discover how to bring innovative concepts to
fruition, we hope you find this book of value.

Notes
1. The U.S. government’s Advisory Committee on Measuring
Innovation in the 21st Century Economy recommended in 2008
that the U.S. Department of Commerce initiate a broad national
innovation measurement effort.
2. Constantinos Markides and Paul Geroski, in their 2004 book Fast
Second, suggest that large firms eschew trying to be first to
market, in favor of exploiting emerging markets just at the point
when a dominant design is emerging among the numerous early
entrants.