Page 4 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Contents

prologue vii

Acknowledgments x

Introduction: Corporate Entrepreneurship,
Innovation, and Organic Growth 1

Entrepreneurship and Corporate Entrepreneurship 5
By the Numbers 8
The System Is the Solution 11
Lost in Transition 12
Ready, Fire, Aim . . . Not! 13
What Readers Can Expect 16

1. Understanding Corporate Entrepreneurship 19
A Brief History of Corporate Entrepreneurship 19
What Exactly Is Corporate Entrepreneurship? 21
Entrepreneurs: Nature versus Nurture 24
Stories from the Front 29
Pitfalls of Corporate Entrepreneurship 32
Summary 47

2. New Business Design 49
Fundamentals of New Business Design 49
A 360-Degree View of Corporate Entrepreneurship 59
Corporate Entrepreneurship as a Business Design Challenge 69
New Business Design in Action 75
Summary 89

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