Page 5 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

iv Contents

3. Emerging Models of Corporate

Entrepreneurship 91
Organization and Resources: Essential
Management Decisions 91
The Four Models of Corporate Entrepreneurship 94
Summary 133

4. Which Model of Corporate

Entrepreneurship Is Right for You? 137
Corporate Entrepreneurship and Strategy 137
Thinking about Your Corporate Context 145
Getting Started: Commitment, Socialization, and Resources 153
Down the Road: The Transition and Scaling Challenge 163
Summary 172

5. Leadership from All Levels 175

The House of the Emperor 175
The Role of Senior Executives in Corporate Entrepreneurship 177
Corporate Entrepreneurship Program Leadership 191
Lessons Regarding Leadership Support for
the Aspiring Corporate Entrepreneur 211
Summary 214
6. Grow from Within; Learn from Everywhere 215

Looking Outside, Worldwide 215
Open Innovation and Innovation Brokering 216
Globalization and Corporate Entrepreneurship 221
Corporate Entrepreneurship in Times of Trouble and Plenty 225
To the Future 229

A Innovation Radar Concept
Development Questions 233

What (Brand, Offerings, Platforms) 233