Page 10 - Grow from Within Mastering Corporate Entrepreneurship and Innovation
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prologue ix
top management oversight and steering organizations had
been formed. Implementation of the basics of corporate entre-
preneurship management at the individual and project level
was surprisingly uniform across companies and industries. We
observed no companies, for instance, for which a lack of good
ideas was an issue.
We noted three particular gaps, however. First, companies
lacked the tools for designing new businesses. Second, there
was a certain lack of conviction, even among companies that
were pursuing corporate entrepreneurship successfully, about
how the pieces ought to fit together at the organizational level.
Third, nearly all of the new business growth leaders with
whom we engaged expressed the challenge of taking success-
fully validated and developed new businesses and transition-
ing them to their companies’ business units to achieve
meaningful growth for the company. This book addresses these
gaps. We hope our readers will find it of value in meeting their
corporate and career objectives.
