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Acknowledgments
upport for our research has come from many sources.
SResearch funding came from Toby Redshaw of Aviva, p.l.c.
(with Motorola at the time), Albert Manzone of Kraft Foods,
Inc. (with PepsiCo at the time), David Patchen of Cargill, and
Mark Karasek and Dave Rolls of Chamberlain Group. Profes-
sor Mohanbir Sawhney and Dean Dipak Jain provided
resources, intellectual contributions, and a home for our work
at the Center for Research in Technology and Innovation
(CRTI) at the Kellogg School of Management, Northwestern
University. Jeff Jansma and Fabienne Munch of Herman Miller,
Inc., provided their insights, experiences, and an exceptional
environment at Herman Miller’s Design Yard in Holland,
Michigan, where the original book outline took shape.
Thank you to everyone who engaged with us on our
research through interviews, references, data, and real-world
critique, including (alphabetically) Rick Agee, Charlotte Allen,
Glenn Armstrong, Iñigo Arroniz, Dave Behringer, Richard
Black, Mike Booen, Michael Clem, Mike Collins, Sheryl Con-
ley, Robert A. Cooper, Phiroz Darukhanavala, Dan Edgar,
Aaron Gellman, Mike Giersch, Andrea Hunt, Guido Jouret,
Phil Kotler, Nelson Levy, Marty Lundeen, George Mavko, Jim
O’Conner, Tony Paoni, Norbert Riedel, John Scott, Paroo
x