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Company 1                 Offerings
                                       7
                          Brand                      Platform
                                       6
                                       5

             Networking                4                    Solutions
                                       3

                                       2
                                       1
             Presence                                          Customers




             Supply chain                                    Customer experience



                     Organization                    Value capture
                                      Processes


            Company 2                 Offerings
                                       7
                          Brand                      Platform
                                       6
                                       5
             Networking                4                    Solutions
                                       3
                                       2
                                       1
             Presence                                          Customers





             Supply chain                                    Customer experience



                     Organization                    Value capture
                                      Processes

            Figure 2-2




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