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108   Nathalie van Meurs and Helen Spencer-Oatey


                          Table 2. Cultural Values, Self-Construals and the Conflict Process
                                 (Derived from Ting-Toomey 1999: 211–212)

                           Individualist Values and           Collectivist Values and
                           Independent Self-Construals        Interdependent Self-Construals
                           1. Conflict is perceived as closely re-  1. Conflict is weighted against the
                              lated to the goals or outcomes that  face threat incurred in the conflict
                              are salient to the respective indi-  negotiation process; it is also in-
                              vidual conflict parties in a given  terpreted in the web of ingroup/
                              conflict situation.               outgroup relationships.
                           2. Communication in the conflict   2. Communication in the conflict
                              process is viewed as dissatisfying  process is perceived as threaten-
                              when the conflict parties are not  ing when the conflict parties push
                              willing to deal with the conflict  for substantive discussion before
                              openly and honestly.              proper facework management.
                           3. Conversely, communication in the  3. Communication in the conflict in-
                              conflict process is viewed as sat-  teraction is viewed as satisfying
                              isfying when the conflict parties  when the conflict parties engage in
                              are willing to confront the conflict  mutual face-saving and face-giv-
                              issues openly and share their feel-  ing behaviour and attend to both
                              ings honestly (i.e. assertively but  verbal and nonverbal signals.
                              not aggressively).              4. The conflict process or outcome is
                           4. The conflict outcome is perceived  perceived as unproductive when
                              as unproductive when no tangible  face issues are not addressed and
                              outcomes are reached or no plan   relational/group feelings are not
                              of action is developed.           attended to properly.
                           5. The conflict outcome is perceived  5. The conflict process or outcome is
                              as productive when tangible sol-  defined as productive when both
                              utions are reached and objective  conflict parties can claim win–win
                              criteria are met.                 results on the facework front in
                           6. Effective and appropriate man-    addition to substantive agreement.
                              agement of conflict means indi-  6. Appropriate and effective man-
                              vidual goals are addressed and dif-  agement of conflict means that the
                              ferences are dealt with openly,   mutual ‘faces’ of the conflict par-
                              honestly, and properly in relation  ties are saved or even upgraded in
                              to timing and situational context.  the interaction and they have dealt
                                                                with the conflict episode strategi-
                                                                cally in conjunction with substan-
                                                                tive gains or losses.
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