Page 6 - Handbooks of Applied Linguistics Communication Competence Language and Communication Problems Practical Solutions

vi Karlfried Knapp and Gerd Antos

Whenever the public is interested in a particular subject, e.g. when a new disease de-
velops that cannot be cured by conventional medication, the public requests science
to provide new insights in this area as quickly as possible. In doing so, the public is
less interested in whether these new insights fit seamlessly into an existing theoretical
framework, but rather whether they make new methods of treatment and curing poss-
ible. (Institut für Wirtschafts- und Technikforschung 2004, our translation).
With most of the practical problems like these, sciences cannot rely on know-
ledge that is already available, simply because such knowledge does not yet
exist. Very often, the problems at hand do not fit neatly into the theoretical
framework of one particular “pure science”, and there is competition among dis-
ciplines with respect to which one provides the best theoretical and methodo-
logical resources for potential solutions. And more often than not the problems
can be tackled only by adopting an interdisciplinary approach.
As a result, the traditional “Cascade Model”, where insights were applied
top-down from basic research to practice, no longer works in many cases. In-
stead, a kind of “application oriented basic research” is needed, where disci-
plines – conditioned by the pressure of application – take up a certain still dif-
fuse practical issue, define it as a problem against the background of their
respective theoretical and methodological paradigms, study this problem and
finally develop various application oriented suggestions for solutions. In this
sense, applied science, on the one hand, has to be conceived of as a scientific
strategy for problem solving – a strategy that starts from mundane practical
problems and ultimately aims at solving them. On the other hand, despite the
dominance of application that applied sciences are subjected to, as sciences they
can do nothing but develop such solutions in a theoretically reflected and me-
thodologically well founded manner. The latter, of course, may lead to the well-
known fact that even applied sciences often tend to concentrate on “application
oriented basic research” only and thus appear to lose sight of the original prac-
tical problem. But despite such shifts in focus: Both the boundaries between
disciplines and between pure and applied research are getting more and more
blurred.
Today, after the turn of the millennium, it is obvious that sciences are re-
quested to provide more and something different than just theory, basic research
or pure knowledge. Rather, sciences are increasingly being regarded as partners
in a more comprehensive social and economic context of problem solving and
are evaluated against expectations to be practically relevant. This also implies
that sciences are expected to be critical, reflecting their impact on society. This
new “applied” type of science is confronted with the question: Which role can
the sciences play in solving individual, interpersonal, social, intercultural,
political or technical problems? This question is typical of a conception of
science that was especially developed and propagated by the influential philos-
opher Sir Karl Popper – a conception that also this handbook series is based on.