Page 10 - Hard Goals

Introduction

HARD Goals—The Science of

Achieving Big Things

know something about you: you want to do something really
I signifi cant with your life. Whether you want to double the
size of your company, lose 20 pounds, run a marathon, advance
your career, or transform the whole darn planet, you want to
do something big and meaningful with your life. You want to
control your own destiny and know that your life has a deep
purpose.
I know this about you because you’re reading this book.
Some people are scared by this book; they don’t want big goals
or big achievements. They just want to pass the years, and they
don’t much care if they never taste even a little greatness. But
that’s not you, and you are the reason I wrote this book.
With all the challenges and opportunities facing our compa-
nies, families, careers, personal lives, and even our countries, we
could use some really big achievements. But where do these big
achievements come from? Why is it that some people achieve so

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