Page 108 - Hard Goals

Required 99

deliberate brain function to build strong connections to your
HARD Goals that make them feel so required that you have no
other choice but to start acting on them right here, right now.

HOW WE VIEW THE FUTURE

We value things in the present more than we value things in
the future. This can be a tricky issue, especially since it’s not
something we typically think about. So I urge you to read that
fi rst sentence a few times over and really let it sink in. To bet-
ter explain how it works, I’ll use an approach most people can
make an easy connection with: money.
If I were to offer you the choice of $100 right this minute
or $100 in one year, which would you pick? The overwhelm-
ing majority of people would say, “Gee, thanks. I’ll take the
money now.” There are lots of reasons why this is; you could
potentially invest the $100 and in a year have $110. Or, with
infl ation rates escalating, $100 might only get you $95 worth
of stuff in a year, so it’s best to grab it now. Could be you have
really positive expectations about the future and believe that
you’ll have so much money in a year that $100 won’t seem like
as much then as it does right now. Perhaps you’re cash strapped
and need the money now. Or maybe your picture of what you’d
do with the money right now is a lot more vivid than the fuzzy
abstract picture of what you’d with the money in the future.
And, of course, there’s always the thought that you could be
dead in a year, so carpe diem.
The most common reason why you wouldn’t take the money
now is if you don’t trust yourself to do something positive with
it. You know you won’t be making any interest on the money.