Page 172 - Hard Goals

Conclusion: Starting
Your HARD Goal

s I’ve said throughout the book, implementing a goal gets
A a lot easier when that goal is HARD. Executing a goal you
don’t care about—that doesn’t stimulate your heart or mind—
really requires a superhuman effort. And given the shocking
failure rates for most goals (like the more than 80 percent who
abandon their New Year’s resolutions), a goal that isn’t HARD
will probably fail. And all the computerized reminders and notes
tacked on the fridge won’t save it.
However, when a goal activates your brain, touches your
heart, pushes you to grow, and is an existential necessity, you
are absolutely going to implement that goal. In fact, you’ll smash
through every roadblock on earth to do so. Not only will com-
puter reminders and sticky notes be unnecessary, they’ll seem
comically trivial.
When fi rst starting to implement your HARD Goals, it
might take a little push to get the techniques covered in this
book into action. As a result of some serious experimentation
over the years, I’ve discovered a technique that works well to
kick-start the implementation of any HARD Goal. This tech-

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