Page 111 - How To Implement Lean Manufacturing
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90    Cha pte r  S i x



                     Our leader and all the key persons in the Lean initiative will be well served if they
                     have an abundance of some of the blessings we humans are endowed with. These
                     include the blessings of:
                          •  Awareness  The ability to fully see and appreciate the reality of all that is
                             happening around us.
                          •  Imagination  The ability to see things that may not, but could be there; and
                             the ability to conjure up options that translate into opportunities.
                          •  Conscience-driven values and principles  These are the things, ideas, and
                             ideals that we consider important. They become the basis for prioritizing
                             our options.
                          •  Choice  The independent ability to apply our priorities and consciously
                             decide what to both do and not do.


                                                 Motivation to Change
                                                 It has been our experience that almost all successful
                     “It is not the strongest
                                                 Lean initiatives are driven by one of two motivating
                     of the species that survive,
                                                 factors. The first factor is evident when the company
                     nor the most intelligent, but
                                                 is looking survival square in the face, and is on the
                     the one most responsive to   verge of going broke. Under these circumstances, it
                            ”                    is easy to get people’s attention. However, the most
                     change.
                                   Charles Darwin  common factor occurs when your customer says you
                                                 must implement Lean—that is, they say, “If you
                    wish to continue doing business with us, you must implement a Lean Manufacturing
                    System.” In the end, both are about the same issue: survival.
                       On some occasions, we run across companies that want to implement a Lean initia-
                    tive because some visionary has decreed it so. This choice is often an informed choice that
                    is part of an overall business strategy. Normally, the direction comes from the home office,
                    which is often a long way from the affected manufacturing facilities. In my experience,
                    these efforts generally proceed far slower and with much less success than those that are
                    survival motivated. Seldom do I see a strong buy-in at the plant level, and the degree of
                    success is inversely proportional to the distance the plant is from the visionary.
                       So in the end, if your concern is not that of your immediate survival, the issue is
                    likely one of  long-term survival. For you see, you will learn that the competition is
                    improving, and if you do not improve, you will not survive. Our Lean initiative is the
                    most aggressive form of improvement we can create—so, in fact, it is a survival issue. It
                    will be important to carry this message to the entire facility so they will have the proper
                    motivation to make this initiative a success. Do not be surprised if you find resistance
                    to this issue, since what we are talking about is cultural change—and with cultural
                    change you always get resistance.
                       This is true of my experience with virtually any type of a cultural change initiative.
                    All cultures seek stability. This means all cultures naturally resist change.
                       This resistance to change is also seen in the human body—something called homeo-
                    stasis. It is the body’s desire to seek a position of equilibrium. If we wish to change our
                    body, we must force it to go beyond its limits. We must make it uncomfortable. Take,
                    for example, someone who wants to become a great athlete—a soccer player, let’s say.
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