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20    Cha pte r  T w o


                                                    At this time, as early as 1955, the primary, if not
                                                 sole, concern of all customers was the laid-in cost of
                     “Then after the oil crisis we
                                                 an item, and yet Toyota was busy teaching their sup-
                     started teaching outside firms   pliers the TPS and techniques such as kanban. Today,
                     how to produce goods using   it is commonplace for a supplier to seek advice and
                     the  kanban system. Prior to   support from their customers. Prior to 1974, this was
                     that, the Toyota Group guided   revolutionary. Nonetheless, it had the effect of better
                     cooperating firms … in the   connecting suppliers to Toyota, which is integration.
                                  ”
                     Toyota system.                 Many companies have tried to mimic this concept
                                         T. Ohno  of integrating suppliers. What most do is talk about a
                                                 cooperative long-term relationship based on trust
                                                 and mutual support. However, in the end, they just
                    hammer the supplier to produce a lower-cost product without working with them on how
                    to produce it less expensively. A few minutes after the discussion of trust and long-term
                    relationships is finished, the topic of costs comes up. Altogether too often this is a discus-
                    sion that ends with the open or veiled threat of “if you can’t cut the costs, we’ll be forced
                    to find someone else who can.” So much for mutual trust and that long-term relationship.
                       Also, having worked with many customers and suppliers alike, one thing I find very
                    common is the case where customers will demand things from their suppliers that they
                    themselves are not capable of doing. Just because they are not competent does not mean
                    they cannot be demanding. This is not so with Toyota. Ohno refers to this as the “My
                    plant first principle.” Without exception, I have found that for any production technique
                    they demand, they are also capable of assisting the supplier if not outright teaching
                    them. I find this interesting that customers will require skills and standards from their
                    suppliers, which they themselves do not have. I have often wondered how they can then
                    evaluate if their suppliers are complying, much less be able to assist them.
                       Toyota has an integrated production system for many reasons, but at its deepest
                    core are these concepts.
                        •  They fully understand what the customer wants: value.
                        •  They know how to provide value, using a system-optimizing production
                           system, and forgoing local optima.
                        •  They have readily available information that tells them how the system is
                           producing.
                        •  They are willing and able to respond to the system if it is not optimized.



                    A Philosophy of Continuous Improvement
                    Fourth among the differences is the reality that things can always be done better, faster,
                    cheaper, and with less waste. In addition, Toyota has shown a great awareness of the
                    world of manufacturing with their ability to be introspective and questioning. They clearly
                    understand the concept of continuous improvement and recognize that their system is
                    never fully optimized. If the TPS is to improve, it must change, it must evolve.
                       At the foundation of continuous improvement is the education process. Not only
                    are workers and supervisors trained, but suppliers are also able to receive excellent
                    training. They recognize that the minute you stop trying to learn is the minute you stop
                    improving.
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