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Become an Influencer 271

the vital behaviors. By applying each of the influence princi-
ples and strategies we’ve studied—and not just one or two
methods—the change team was able to resolve what had been
a massive and resistant problem. They had become genuine
influencers.

AN INVITATION FROM THE AUTHORS

Influencers not only overdetermine their results, but they also
rarely work alone. Massive problems require a community of
influencers working in concert. As an increasing number of
people apply the works of Bandura, Silbert, Hopkins, Berwick,
and other influence experts to problems of every kind, new and
vibrant influence communities are springing up each day.
By working with others to bring every influence tool imag-
inable to bear on their problems, this growing community of
experts has taught us not to be too quick to pray for serenity.
They have shown us that the combined power of their influ-
ence tools is far greater than the sum of the individual parts.
While turning criminals and addicts into healthy citizens, sav-
ing millions of lives, turning companies around, and annihi-
lating deadly diseases, they have taught us one of the most
important lessons we can ever learn. When you understand the
forces behind any behavior, along with the strategies to change
it, you hold within your grasp the power to change anything.
You too can find strength in numbers by joining the grow-
ing community of world-class influencers. Start by visiting our
Web site at influencerbook.com, where we’ll provide you with
a worksheet to help you prepare for and organize your next
influence project. At this site you can blog with other students
of influence who are working to solve challenges similar to
yours. You’ll also be able to learn more about vital behaviors
and six-source strategies, and view short segments of interviews
with a few of the influencers you’ve already met in this book.