Page 34 - The Power to Change Anything

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Find Vital Behaviors

It is not enough to do your best; you must
know what to do, and THEN do your best.

—W. Edwards Deming

efore you can influence change, you have to decide
what you’re trying to change. Influence geniuses
Bfocus on behaviors. They’re universally firm on this
point. They don’t dive into developing influence strategies
until they’ve carefully identified the behaviors they want to
influence.
And now for the big idea: A few behaviors can drive a lot
of change.
The breakthrough discovery of most influence geniuses is
that enormous influence comes from focusing on just a few
vital behaviors. Even the most pervasive problems will often
yield to changes in a handful of high-leverage behaviors. Find
these, and you’ve found the beginning of influence.

THE KING’S BIRTHDAY PRESENT

To see how tenaciously searching for vital behaviors can make
an important difference, meet Dr. Wiwat Rojanapithayakorn
(or, as he is known around the world, Dr. Wiwat). He learned
the value of searching until you find the right behaviors the
hard way.

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