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Find Vital Behaviors 39


               niques to invigorate a massive quality effort in a large manu-
               facturing organization in the United States. A few hundred
               employees had been through several weeks of Six Sigma train-
               ing (a quality improvement program aimed at eliminating
               defects as completely as possible), but the company was seeing
               almost no benefit. For reasons that were hard to comprehend,
               Six Sigma graduates didn’t appear to be applying any of the new
               tools they had spent weeks learning. To learn what was going
               on, two of the authors and a handful of managers went on a
               search for positive deviance. We were looking for the answer
               to two important questions: Had anyone in the company found
               a way to put the tools to work? And if so, could other teams
               apply the same techniques? It wasn’t long until we found four
               teams that had enjoyed several Six Sigma successes despite the
               fact that most other teams were cynical about the effort and had
               given up on employing any of the new techniques.
                   What had the deviants done to avoid failure and the result-
               ant cynicism? When the researchers interviewed unsuccessful
               team members, they learned that their cynicism stemmed from
               three experiences. First, when they offered innovative ideas,
               their supervisor usually shot them down. Second, they had irre-
               sponsible teammates no one ever dealt with, and therefore they
               concluded that improvement ideas were a crock. And finally,
               they felt powerless to question management policies or deci-
               sions that appeared to obstruct their improvement efforts.
                   The successful teams were opposite in every respect. In
               these three dicey situations, they behaved in ways that kept
               them from becoming cynical. Their “recovery behaviors”
               involved stepping up to conversations their peers avoided.
               Team members vigorously but skillfully challenged their
               supervisor. They were candid with peers who weren’t carrying
               their weight. And finally, they were capable of talking to sen-
               ior management—the same senior managers more cynical
               peers avoided—about policies or practices that they believed
               impeded improvements.
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