Page 53 - The Power to Change Anything
P. 53

42 INFLUENCER


                 A good starting point for Henry would be to search for
             experts who have already learned which actions are best for
             helping people lose weight and keep it off. He’d reject plans
             that focus on outcomes—that is, burn more calories than you
             eat—and he’d demand behaviors: vital behaviors.
                 If Henry did poke around, he’d discover that the National
             Weight Control Registry has identified vital behaviors for
             weight loss, using a method that compares the best to the rest.
             This institution tracks people who lose at least 30 pounds and
             keep it off for a minimum of six years. Their data reveal three
             vital behaviors. Successful people exercise on home equip-
             ment, eat breakfast, and weigh themselves daily.
                 These vital behaviors would give Henry a good start, but
             only a start. From there he’d need to ascertain which strategies
             work best for him given his unique circumstances. He could
             learn this by conducting his own version of a positive deviance
             study. That is, he would compare himself to himself by asking
             what makes a good weight day a “good weight day.”
                 For example, as Henry considers times in his life when he’s
             maintained a healthy diet, he realizes that lunchtime puts him
             in harm’s way. When he goes out to a restaurant, if he thinks
             in advance about what he should order, he orders healthy food.
             If he doesn’t, he splurges and eats all the wrong things.
             Shopping time is equally dangerous. He realizes that when he
             buys fatty foods, he eats fatty foods. It’s far easier for him to resist
             buying unhealthy items than it is to resist eating them once
             they’re in his home.
                 When Henry does indulge, he tends to feel depressed and
             to reason that since he’s blown his plan, he might as well enjoy
             it. His one-time indulgence then expands to a week-long binge,
             and he packs on another five pounds. As he thinks about his
             vulnerabilities, Henry realizes that he needs to create a recov-
             ery plan when he does fall off the wagon or he’ll continue to
             fall farther than if he had caught himself early. Next time he
             deviates, he’ll reset his goals to accommodate his latest indul-
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