Page 7 - The Power to Change Anything
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6 Harness Peer Pressure 137
Social Motivation
Enlist leaders, partner with opinion leaders,
and become an opinion leader yourself.
7 Find Strength in Numbers 167
Social Ability
Amplify influence through just-in-time teamwork.
8 Design Rewards and Demand Accountability 193
Structural Motivation
Modestly and intelligently reward early successes.
Punish only when necessary.
9 Change the Environment 219
Structural Ability
Harness the pervasive and invisible power
of environment to support new behavior.
10 Become an Influencer 253
Overdetermine success by implementing multiple
sources of influence.
Additional Tools and Resources 273
Works Cited 275
Acknowledgments 287
Index 288
About the Authors 299
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