Page 33 - Information and American Democracy Technology in the Evolution of Political Power
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                             Information and Political Change
              of information and communication in maintaining a just democratic
              order according to Madisonian terms. It reminds us that present devel-
              opmentsarenotthefirstrevolutionincommunicationsandinformation,
              and it echoes observations of the original student of pluralism, Alexis de
              Tocqueville, who identified the connection between information and the
              rate of formation of civic groups. More than a century before Truman
              and not long before the death of Madison, Tocqueville observed the
              information–faction connection in the relationship between newspapers
              and associations. As we see in the next chapter, Tocqueville’s idea, which
              can be summarized in his quip that “newspapers make associations, and
              associations make newspapers,” is probably the first social scientific claim
              that collective action requires the solving of information problems. 28
                 Contemporary analysis occasionally echoes Truman and Tocqueville
              on communication. One subtext in the recent literature is that mod-
              ern organized interests play a game of information at least as much as
              they play a game of money or organization. 29  A few scholars have even
              suggested that interest group influence rests primarily on the flow of
              information, rather than on money, organization, or other features of
              organizational infrastructure. Unfortunately, given that democracies are
              now in the grip of an information revolution, this theory has not signif-
              icantly influenced larger models of contemporary political structure or
              change in the United States.
                 The study of political parties has treated information similarly. Re-
              searchers analyzing the origins of the party system in the United States
              sometimes note the relevance of communication technology to party
              development, but typically leave things at that. Historian William Shade,
              for instance, notes that “the development of communications technol-
              ogy which made possible not only statewide but nationwide networks”
              was the “key” to the success of early parties in the United States during
              the first half of the nineteenth century, but he does not elaborate. 30  In
              his synthetic theoretical work on parties, political scientist John Aldrich
              observes that communication technology is one of the major features
              of the historical setting that shapes the party system, but he does not
              28
                Alexis de Tocqueville, Democracy in America, vol. 2 (1840; rpt., New York: Vintage
                Books,1945), p. 120.
              29
                Frank R. Baumgartner and Beth L. Leech, Basic Interests: The Importance of Groups in
                Politics and Political Science (Princeton: Princeton University Press, 1998); Cigler and
                Loomis, eds., Interest Group Politics.
              30  William G. Shade, “Political Pluralism and Party Development: The Creation of a
                Modern Party System, 1815–1852,” in Paul Kleppner et al., eds., The Evolution of
                American Electoral Systems (Westport, Conn.: Greenwood, 1981), p. 105.


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