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CHAPTER 6 / INFORMATION SUPERHIGHWAYS  49
        development concerning the Information Superhighways were talked  about. One
        of the main events was an experiment  on Information  Superhighway  transmission
        via interconnecting Berlin, Hamburg, and Cologne. A keynote address was broad-
        cast from the headquarters of the Ministry of Telecommunications  in Berlin to the
        conference  venue in Hamburg. A joint experiment  on Computer  Supported Co-
        operative  Work  (CSCW),  linking  Hamburg  and  Berlin,  was  conducted  via  the
        German version of the Information Superhighway.
            To achieve a global  information infrastructure, the protocols  and communi-
        cation methods should be standardized. There are two methods for such standard-
        ization:  a de facto standard, and an official  standard, which is established  by an
        international  organization.  But there  are problems  concerning  standardization:  If
        standardization,  such  as protocols  and  communication  methods,  is  accelerated,
        then technological  development  could  suffocate.  Thus, coordination  between the
        standardization activity and technological development is very important.


        6.5 SIGNIFICANCE OF INFORMATION SUPERHIGHWAYS

        In the  1960s, heavy industries such as shipbuilding  and the steel industry evolved
        with the industrialization  following the Second World War. In the  1970s, the elec-
        tronics and machine industries (home electronics and automobiles) evolved. Progress
        in  technology  has  both  reduced  costs  and increased  efficiency.  To lower  costs,
        manufacturing  companies  moved their factories to Asian countries,  where wages
        were lower. But this strategy of exploiting the wage differential between advanced
        and  developing  countries  has been less  and less  successful. To overcome  this, a
        totally different  strategy will be needed.
            Progress in  manufacturing industries  has  significantly  increased  petroleum
        consumption.  It has become urgent to reduce petroleum consumption  via the intro-
        duction of industries such as the information industry. Thus, information  techno-
        logy will play an important role  in the twenty-first century, sometimes  called  the
        Information Age. Information Superhighways will be the information infrastruc-
        ture in the Information Age.
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