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                                         Part IV: Building Strong Connections with Chi-Square Tests
                                                    But you can’t stop there. You need to break down this information, calculate
                                                    some percentages, and compare them to see how close they really are. Sample
                                                    results vary from sample to sample, and differences can appear by chance.
                                                    In this chapter, you find out how to organize data from qualitative variables
                                                    (data based on categories rather than measurements) into a table format.
                                                    This skill is especially useful when you’re trying to look for relationships
                                                    between two qualitative variables, such as using a cell phone for personal
                                                    calls (a yes or no category) and gender (male or female). You also summarize
                                                    the data to answer your questions. And, finally, you get to figure out, once
                                                    and for all, what’s going on with that Simpson’s Paradox thing.
                                         Breaking Down a Two-Way Table
                                                    A two-way table is a table that contains rows and columns, which help you
                                                    organize data from categorical (qualitative) variables in the following ways:
                                                       The rows represent the possible categories for one categorical variable,
                                                        such as males and females.
                                                       The columns represent the possible categories for a second categorical
                                                        variable, such as using your cell phone for personal calls, or not.
                                                    Here I review the basic ideas of organizing and filling in a two-way table.
                                                    Organizing data into a two-way table
                                                    To organize your data into a two-way table, first set up the rows and columns.
                                                    Table 13-1 shows the setup for the cell-phone data (refer to the example I give
                                                    at the beginning of the chapter).
                                                      Table 13-1     Two-Way Table Set Up for the Cell-Phone Data
                                                                   Personal Calls: Yes   Personal Calls: No
                                                      Males
                                                      Females
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