Page 24 - Introduction to Electronic Commerce and Social Commerce

Contents xxv

12.5 Ethical Challenges and Guidelines ................................. 395
Ethical Principles and Guidelines .................................. 395
Business Ethics ................................................ 395
EC Ethical and Legal Issues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 396
12.6 Intellectual Property Law and Copyright Infringement .................. 396
Intellectual Property in E-Commerce ............................... 396
12.7 Privacy Rights, Protection, and Free Speech .......................... 398
Privacy in E-Commerce .......................................... 399
Social Networks Changing the Landscape of Privacy and Its Protection .... 399
Privacy Rights and Protection ..................................... 399
Free Speech Online Versus Privacy Protection ........................ 400
The Price of Protecting an Individual’s Privacy ........................ 401
Case 12.2: EC Application: School Administrators Used Webcams
to Spy on Students at Home ........................................... 401
How Information About Individuals Is Collected and Used Online ........ 401
Privacy Protection by Information Technologies ....................... 402
Privacy Issues in Web 2.0 Tools and Social Networks ................... 403
Privacy Protection by Ethical Principles ............................. 403
Privacy Protection in Countries Other than the United States ............. 403
12.8 The Future of E-Commerce ....................................... 404
Some Key Factors for the Future of E-Commerce ...................... 404
Integrating the Marketplace with the Marketspace ..................... 404
M-Commerce .................................................. 405
Social Commerce ............................................... 405
Future Technological Trends that May Accelerate the Speed
of E-Commerce ................................................ 405
Future Trends That Are Limiting the Spread of EC ..................... 405
Enjoy Some Interesting Videos About the Future of E-Commerce ......... 405
Managerial Issues ................................................... 406
Summary .......................................................... 406
Closing Case: The Pirate Bay and the Future of File Sharing ................. 410
References ......................................................... 411

Glossary .............................................................. 415

Index ................................................................. 425