Page 250 - Introduction to Electronic Commerce and Social Commerce

Social Enterprise and Other Social 8
Commerce Topics

Contents Learning Objectives
Opening Case: How a Private Enterprise Network
Transformed CEMEX into a Social Business ........................... 235 Upon completion of this chapter, you will be able to:
1. Understand the concept of the social enterprise and its
8.1 Social Business and Social Enterprise .............................. 236
variants.
8.2 Business-Oriented Public Social Networking .................. 238
2. Describe business-oriented public social networks, their
8.3 Enterprise Social Networks ............................................... 239 characteristics and benefits.
8.4 Social Networks-Based Job Markets ................................ 242 3. Describe the major social commerce activities that can be
conducted within and by enterprises and the characteris-
8.5 Social Entertainment ......................................................... 244
tics of such private social networks.
8.6 Social Games and Gamification ........................................ 245 4. Discuss the online employment market, including its par-
8.7 Crowdsourcing and Crowdfunding .................................. 247 ticipants and benefits.
8.8 Social Collaboration (Collaboration 2.0) 5. Review the social commerce activities and their relation-
and the Future of Social Commerce ................................. 249 ship with e-entertainment and gaming.
6. Describe social gaming and gamification.
Managerial Issues ....................................................................... 252
7. Define crowdsourcing and crowdfunding and describe their
Closing Case: LinkedIn: The Premier Public use in social commerce.
Business-Oriented Social Network ............................................ 255
8. Describe social collaboration and its benefits. Also com-
References ................................................................................... 257 ment on the future of social commerce.

OPENING CASE: HOW A PRIVATE
ENTERPRISE NETWORK TRANSFORMED
CEMEX INTO A SOCIAL BUSINESS

CEMEX (cemex.com) is a Mexico-based global building
materials company known primarily for its cement and ready-
mix concrete. They do business in over 58 countries, through-
out the Americas, Europe, Africa, the Middle East, and Asia
and maintain trade relationships in approximately 108
nations.

The Problem

The global economic slowdown of 2008–2012, and especially
Electronic supplementary material: The online version of this chapter
(doi:10.1007/978-3-319-50091-1_8) contains supplementary material, the drastic reduction in construction activities, drove CEMEX
which is available to authorized users. to try a host of traditional activities for cost reduction and

© Springer International Publishing AG 2017 235
E. Turban et al., Introduction to Electronic Commerce and Social Commerce,
Springer Texts in Business and Economics, DOI 10.1007/978-3-319-50091-1_8