Page 344 - Introduction to Electronic Commerce and Social Commerce

Electronic Commerce Payment 11
Systems and Order Fulfillment

Contents Learning Objectives
Opening Case: Cross-Border EC—Partnering
with Tmall Global ........................................................................ 331 Upon completion of this chapter, you will be able to:
1. Describe cross-border EC and the issues that arise in EC
11.1 Changing Retail Landscape ........................................... 335
payments and fulfillment.
11.2 Using Payment Cards Online ......................................... 338
2. Describe the major changes in retail and their impacts
11.3 Smart Cards .................................................................... 342 on EC payments.
3. Discuss the different payment cards used online and
11.4 EC Micropayments ......................................................... 344
processing methods.
11.5 Paypal and Other Third-Party Payment Gateways ..... 348
4. Discuss the different categories and potential uses of
11.6 Mobile Payments ............................................................. 349 smart cards.
11.7 Digital and Virtual Currencies ...................................... 353 5. Describe the issues with and solutions to online micro-
payments.
11.8 Order Fulfillment and Logistics: An Overview ............ 359
6. Understand PayPal and third-party payment gateways.
11.9 Problems in Order Fulfillment Along Supply Chains .... 363
7. Understand the major types and methods of mobile
11.10 Solutions to Order Fulfillment Problems payments.
Along the Supply Chain.................................................. 364 8. Describe the differences and key characteristics of digi-
Managerial Issues ......................................................................... 370 tal and virtual currencies.
Closing Case: Send Money Home—M- Pesa 9. Define EC order fulfillment and describe the EC order
and the Kenya Experience ........................................................... 376 fulfillment process.
10. Describe the major problems of EC order fulfillment.
References ..................................................................................... 379
11. Describe various solutions to EC order fulfillment
problems.

OPENING CASE: CROSS-BORDER
EC—PARTNERING WITH TMALL GLOBAL

The Problem

In EC, “the world is your oyster.” It can transcend borders,
opening product lines and services to a growing international
market. The problem is that like the original line from
Shakespeare’s “The Merry Wives of Windsor” it may take a
substantial sword to open it.
When a buyer makes an online purchase from a merchant
Electronic supplementary material: The online version of this chapter
(doi:10.1007/978-3-319-50091-1_11) contains supplementary material, or seller in another country it’s called international e-com-
which is available to authorized users. merce or cross-border e-commerce, the two concepts are

© Springer International Publishing AG 2017 331
E. Turban et al., Introduction to Electronic Commerce and Social Commerce,
Springer Texts in Business and Economics, DOI 10.1007/978-3-319-50091-1_11