Page 98 - Introduction to Electronic Commerce and Social Commerce

3.4 Employment and the Online Job Market 77

reduce travel costs even further. Expedia via Egencia Table 3.2 Traditional versus online job markets
TripNavigator (egencia.com), Travelocity (travelocity. Traditional job
com), and Orbitz (orbitzforbusiness.com) also offer soft- Characteristic market Online job market
ware tools for corporate planning and booking. TripAdvisor Cost Expensive, Can be very inexpensive
for Business (tripadvisor.com/Owners) provides informa- especially in
prime space
tion to the tourism and hospitality industries. TripAdvisor
Life cycle Short Long
TripConnect offers a way for businesses to compete for
Place Usually local and Global
bookings and generate new business by bringing visitors limited if global
directly to their online booking pages. Context updating Can be complex, Fast, simple,
expensive inexpensive
Example: American Express’s Business Travel Helps Space for details Limited Large
URS Corp. to Survive Hurricanes Ease of search by Difficult, especially Quick and easy
In order to repair the damage caused by Hurricane Katrina, applicant for out-of-town
applicants
URS Corporation (a large engineering and architectural
Ability of May be very Easy
design firm) realized that they needed an automated system to
employers to difficult,
identify travelers in need of immediate assistance. A solution find applicants especially for
was found by implementing American Express Business out-of-town
Traveler’s TrackPoint system (trackpoint.amexgbt.com), applicants
Matching of supply Difficult Easy
which “enables companies to quickly interface impacted trav-
and demand
elers, pinpoint their locations, and review their itineraries” Reliability Low, material can High
(see businesstravel.americanexpress.com/se/files/2011/11/ get lost in mail
CS_URSCorp- US.pdf). Communication Can be slow Fast
speed between
employees and
SECTION 3.3 REVIEW QUESTIONS employers
Ability of Limited Easy, fast
employees to
1. What travel services are available online that are not compare jobs
available off-line?
2. List the benefits of online travel services to travelers and activities. Online resources are the most popular recruitment
to service providers. option for many companies. Since 2000, online job recruit-
3. How do social networks facilitate travel? ment revenues and volume significantly overtook print ad
4. Describe corporate online travel services. classifieds. Tens of thousands of job-related sites are active
5. Describe the competition in online travel services. in the United States alone. Note that many sites provide free
lists of available positions. The U.S. market is dominated by
several major players, especially as Monster acquired Yahoo!
3.4 EMPLOYMENT AND THE ONLINE HotJobs and CareerBuilder. However, socially oriented sites
JOB MARKET such as Craigslist, LinkedIn, Twitter, and Facebook are
becoming very important online recruitment sites (see ask-
The online job market connects job seekers with potential ingsmarterquestions.com/how-to-recruit-online-finding-
employers. An online job market is now very popular with talent-with-facebook- twitter- study).
both job seekers and employers. In addition to job ads posted
online and placement services available through specialized Online Job Markets on Social Networks
websites (such as careerbuilder.com), larger companies are
building career portals on their corporate websites as a way According to McCafferty (2012), 58% of recruiters agree
of reducing recruitment costs and expediting the time to fill that social networking is the “next big thing” in recruiting.
vacancies. Advantages of the online job market over the tra- Specifically, 86% already use LinkedIn, 51% use Facebook,
ditional one are listed in Table 3.2. and 27% use Google+. In 2016, Del Castillo reported that
over 31% of job seekers had found jobs using social media.
Facebook has many features that help people find jobs and
The Internet Job Market help employers find candidates. One such feature is Jobcast
(jobcast.net), which is an app for companies to place on
The Internet offers a comprehensive and large environment their Facebook page to recruit candidates. The app, which
for job seekers and for recruiters. Nearly all Fortune 500 has different types of plans (free and paid), offers social shar-
companies now use the Internet for some of their recruitment ing to LinkedIn and Twitter, as well as to Facebook. Their