Page 13 - Key Words in Religion Media and Culture
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xii  Preface

             because it is what draws scholars together into an extended community of
             interpretation  and  because  it  helps  thematize  what  it  is  that  draws  them
             together. Key words communalize knowledge making and direct inquiry by
             freeing up thought from older discursive formations in order to pursue new
             lines of investigation that respond to new social conditions. That is not all
             key words do. They also inform the most basic structures of study absorbed
             by students and they serve as the medium in which writers and teachers may
             strive for a degree of reflexivity that will endow their work with critical
             engagement in the entire history of thought and practice that constitutes the
             knowledge of their particular field.
               A look at the cover of this book will signal yet another aspect of key words
             as tools. When made the object of critical and historically minded reflection,
             a field’s defining nomenclature draws it beyond the rarefied precinct of words
             uttered in academic halls into the much livelier spaces of the worlds of things
             that scholarship endeavors to study. One place that words go is the past, largely
             because a word is the intersection of present need and inherited use. Words
             may be described as the collision between what people have thought and done
             long ago and what they are struggling to accomplish or enjoy in the present.
             This  means  that  words  are  much  more  than  the  technical  instruments  of
             scholarly discourse. They are densely storied, heavily freighted semantic habits
             that make the universe as familiar, small and short-lived as we are. Words are
             social events, institutional devices, among the most powerful media of social
             life. Words are also inextricably entangled with things, bodies, feelings, and
             public practices and rituals. The key words assembled and explicated here are
             no exception. More than merely ideas, and never Platonic essences located in
             the mind of a philosopher’s god, words emerge from and return to the dense
             avenues of human sociality, the dark histories of power, the shattered places
             of lost hopes. One of the most important developments in the recent study
             of religion has been the compelling assumption that religion is productively
             understood  as  a  robustly  embodied,  diversely  mediated  set  of  practices.
             Moreover,  these  practices  are  never  stable  and  they  are  always  contested.
             The study of the key words gathered here should be measured against these
             fundamental insights, which have been vigorously pressed over the last two
             or three decades by anthropologists, sociologists, historians, and scholars of
             material and visual culture.
               The list of critical terms selected and explicated in this book will signal
             many things to readers. It will certainly indicate that the study of media
             and  religion  is  broadly  interdisciplinary.  Before  the  1980s,  the  field,  if  it
             even was one, was largely the domain of historians of Christianity, Christian
             communicators, and seminary professors, geared toward the improvement
             of church communication policy and practice, education, evangelism, and
             preaching. Matters have changed since then. Though religious organizations
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