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Future Challenges for KM                                              429



               exhaustive data warehouses. As a result, this model is also a very good fi t with com-
               munities of practice.
                    It is important to critically assess an organization and to identify the type of poli-
               tical model that is in place so that potential KM barriers can be better anticipated.


                 Shift to Knowledge-Based Assets

                 The paradox of value ( Boisot 1998 ) lies in the fact that the easier it is to extract the
               knowledge, the less value it actually embodies. That is to say, the more the knowledge
               is tacit, the greater its value (see   fi gure 13.1 ).
                    Knowledge assets are a source of competitive advantage for fi rms that possess them.
               Yet the way the possession of knowledge translates into a competitive advantage is
               not well understood. Of course, this does not happen automatically — a fi rm has to
               know how to extract value from knowledge assets. There are also defi nite  costs
               incurred in managing knowledge assets ( Boisot 1998 ). These are:
                   •     Moving knowledge costs incurred by data processing and data transmission.
                   •     Codifi cation costs due to searching and selections made under uncertainty.
                   •     Abstraction costs arising from generalizing knowledge over wider problem spaces.
                   •     Diffusion costs incurred when communicating with potentially large audiences in
               ways that can be understood and can lead to effective responses.
                   •     Absorption costs of getting potential recipients of new knowledge to internalize it
               and familiarize themselves with it.
                   •     Impacting costs of applying internalized knowledge in a variety of concrete
               situations.







                                    Cost/
                                   Benefit
                  Idiosyncratic                    Codified
                  Rare                             Common
                  Tacit                            Explicit


                 Figure 13.1
                 The value of a knowledge asset
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