Page 18 - Literacy in the New Media Age
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THE FUTURES OF LITERACY 7

            will be fundamentally visual entities, organised and structured through the logics
            of the visual. It is possible to see writing becoming subordinated to the logic of
            the visual in many or all of its uses.


                                  Right now, an objection
            It may be as well to try and answer here and now three objections that will be
            made. One is that more books are published now than ever before; the second is,
            that there is more writing than ever before, including writing on the screen. The
            third, the most serious, takes the form of a question: what do we lose if many of
            the forms of writing that we know disappear?
              To the first objection I say: the books that are published now are in very many
            cases books which are already influenced by the new logic of the screen, and in
            many cases they are not ‘books’ as that word would have been understood thirty
            or forty years ago. I am thinking here particularly of textbooks, which then were
            expositions of coherent ‘bodies of knowledge’ presented in the mode of writing.
            The move from chapter to chapter was a stately and orderly progression through
            the  unfolding  matter  of  the  book.  The  contemporary  textbook  –  since  the  late
            1970s  for  lower  years  of  secondary  school  and  by  now  for  all  the  years  of
            secondary  school  –  is  often  a  collection  of  ‘worksheets’,  organised  around  the
            issues of the curriculum, and put between more or less solid covers. This is still
            called a book. But there are no chapters, there is none of that sense of a reader
            engaging  with  and  absorbing  a  coherent  exposition  of  a  body  of  knowledge,
            authoritatively presented. Instead there is a sense that the issue now is to involve
            students in action around topics, of learning by doing. Above all, the matter is
            presented through image more than through writing – and writing and image are
            given different representational and communicational functions.
              These  are  still  called  ‘book’,  though  I  think  we  need  to  be  wary  of  being
            fooled  by  the  seeming  stability  of  the  word.  These  are  not  books  that  can  be
            ‘read’, for instance, in anything like that older sense of the word ‘read’. These
            are books for working with, for acting on. So yes, there are more ‘books’ published
            now than ever before, but in many cases the ‘books’ of now are not the ‘books’ of
            then. And I am not just thinking of factual, information books but of books of all
            kinds.
              And yes, there is more writing than ever before. Let me make two points. The
            first is, who is writing more? Who is filling the pages of websites with writing?
            Is it the young? Or is it those who grew up in the era when writing was clearly
            the  dominant  mode?  The  second  point  goes  to  the  question  of  the  future  of
            writing. Image has coexisted with writing, as of course has speech. In the era of
            the dominance of writing, when the logic of writing organised the page, image
            appeared on the page subject to the logic of writing. In simple terms, it fitted in
            how, where and when the logic of the written text and of the page suggested. In
            the era of the dominance of the screen, writing appears on the screen subject to
            the  logic  of  the  image.  Writing  fits  in  how,  where  and  when  the  logic  of  the
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