Page 9 - Literacy in the New Media Age

viii

Mode, imagination and design 59
5 What is literacy?: resources of the mode of writing 60

‘Writing’ or ‘literacy’? 60
Writing as transcription 63
Writing in the age of the screen: aspects of visual grammar 64
So what is writing? 71

Two examples of ‘transformation’ 73
Sentence, texts and the social environment 77
6 A social theory of text: genre 83
Genre in theorising about literacy: some introductory remarks 83

The genre debates 88
What, then, is genre? What does it look like? 91
Genre as sequence: temporality 92
7 Multimodality, multimedia and genre 105

A multimodal view of genre 105
Meanings of genres in multimodal texts 110
Genre as design: text and the new media 115
Genre labels 118

Genre and educational strategies 119
8 Meaning and frames: punctuations of semiosis 121
Punctuation as a means for making meaning 121
Text as the domain of punctuation 122

Some examples 124
Speech and writing 124
One further example of the speech–writing relation 133
Dynamic interrelations of framing systems 134

Trading between semiotic systems 134
Framing in multimodal texts: writing and image 135
9 Reading as semiosis: interpreting the world and ordering the 139
world