Page 78 - Living Room Wars Rethinking Media Audiences for a Postmodern World
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Ethnography and radical contextualism in audience studies 69
enlarge the possibility of intelligible discourse between people quite
different from one another in interest, outlook, wealth, and power, and yet
contained in a world where, tumbled as they are into endless connection, it
is increasingly difficult to get out of each other’s way.
(Geertz 1988:147)