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It Starts with You

                  and religion that are beyond the scope of this book. When elements
                  of your workplace encourage or even hint that you should go outside
                  your ethical comfort zone, the decision of how to respond is always
                  an important, deeply personal one and should never be approached
                  lightly.
                    It is not the intent of this book to encourage any behavior that is
                  even remotely unethical. You’ll see as you read that quite the contrary
                  is true: our purpose here is to encourage honesty and transparency
                  even in the most diffi cult situations. Again, should you interpret any-
                  thing presented here as an invitation to act outside the bounds of
                  ethical behavior, you have misunderstood and should quickly seek a
                  different interpretation.

                  Don’t Use All Your Time
                  The intent of this book is to teach crystal building as a disciplined,
                  regular practice that requires a small amount of time each and every
                  workday. As a professional, you are more than capable of managing
                  your own time, and you may choose a fi xed or fl exible schedule to
                  suit you. Be advised, though, that if this activity begins to get in the
                  way of other tasks—either competence in your job, as mentioned
                  earlier, or your life’s other priorities—you may be spending too much
                  time at it. As with exercise or investing, the key here is a reasonable
                  and steady habitual regimen that you can stick with over the long
                  term, not a short burst of activity followed by burnout.


                  Don’t Get Impatient
                  Sprinters and marathon runners have very different jobs. In recent
                  years, we have come to evaluate the work of organizations as if it were
                  a sprint, with quarterly and annual results becoming the primary
                  measuring sticks for success. We’re driven by what we defi ne as mar-
                  ket forces, and market forces are driven by earnings reports. So we
                  keep our eyes focused on only a few weeks or months from today.
                    Culture change—and, arguably, organizational output—is a long-
                  term endeavor. Successful companies last years and decades; they do
                  so with well-established foundations of capability and capacity. These



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