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222 Part Two  Information Technology Infrastructure


                                   developers reuse these services in other combinations to assemble other
                                   applications as needed.
                                     Virtually all major software vendors provide tools and entire platforms for
                                   building and integrating software applications using Web services. IBM includes
                                   Web service tools in its WebSphere e-business software platform, and Microsoft
                                   has incorporated Web services tools in its Microsoft .NET platform.
                                     Dollar Rent A Car’s systems use Web services for its online booking system
                                   with Southwest Airlines’ Web site. Although both companies’ systems are based
                                   on different technology platforms, a person booking a flight on Southwest.com
                                   can reserve a car from Dollar without leaving the airline’s Web site. Instead
                                   of struggling to get Dollar’s reservation system to share data with Southwest’s
                                   information systems, Dollar used Microsoft .NET Web services technology as
                                   an intermediary. Reservations from Southwest are translated into Web services
                                   protocols, which are then translated into formats that can be understood by
                                   Dollar’s computers.
                                     Other car rental companies have linked their information systems to air-
                                   line companies’ Web sites before. But without Web services, these connections
                                   had to be built one at a time. Web services provide a standard way for Dollar’s
                                   computers to “talk” to other companies’ information systems without having to
                                   build special links to each one. Dollar is now expanding its use of Web services
                                   to link directly to the systems of a small tour operator and a large travel reserva-
                                   tion system as well as a wireless Web site for cell phones and smartphones. It
                                   does not have to write new software code for each new partner’s information
                                   systems or each new wireless device (see Figure 5.11).







                                         FIGURE 5.11  HOW DOLLAR RENT A CAR USES WEB SERVICES

































                                   Dollar Rent A Car uses Web services to provide a standard intermediate layer of software to “talk” to
                                   other companies’ information systems. Dollar Rent A Car can use this set of Web services to link to
                                   other companies’ information systems without having to build a separate link to each firm’s systems.







   MIS_13_Ch_05_Global.indd   222                                                                             1/17/2013   3:04:28 PM
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