Page 293 -
P. 293

292 Part Two  Information Technology Infrastructure


            INTERACTIVE SESSION: ORGANIZATIONS


        THE BATTLE OVER NET NEUTRALITY

        What kind of Internet user are you? Do you           ferentiated pricing is “the fairest way” to finance nec-
          primarily use the Net to do a little e-mail and look   essary investments in their network infrastructures.
        up phone numbers? Or are you online all day,           Internet service providers point to the upsurge in
        watching YouTube videos, downloading music files,    piracy of copyrighted materials over the Internet.
        or playing online games? If you have a smartphone,   Comcast, the second largest U.S. Internet  service pro-
        do you use it to make calls and check the Web every   vider, reported that illegal file sharing of  copyrighted
        so often, or do you stream TV shows and movies       material was consuming 50  percent of its network
        on a regular basis? If you’re a power Internet or    capacity. In 2008, the  company slowed down trans-
        smartphone user, you are consuming a great deal of   mission of BitTorrent files used extensively for piracy
        bandwidth, and hundreds of millions of people like   and illegal sharing of  copyrighted  materials, includ-
        you might start to slow the Internet down. YouTube   ing video. The Federal Communications Commission
        consumed as much bandwidth in 2007 as the entire     (FCC) ruled that Comcast had to stop slowing peer-
        Internet did in 2000, and AT&T’s mobile network      to-peer traffic in the name of  network management.
        will carry more data in the first two months of 2015   Comcast then filed a lawsuit  challenging the FCC’s
        than in all of 2010.                                 authority to enforce network neutrality. In April 2010,
           If user demand for the Internet overwhelms        a federal appeals court ruled in favor of Comcast that
          network capacity, the Internet might not come to a   the FCC did not have the  authority to regulate how an
        screeching halt, but users would be faced with very   Internet provider  manages its  network. This was a con-
        sluggish download speeds and slow performance        siderable blow to net  neutrality. In late 2010, Comcast
        of Netflix, Spotify, YouTube, and other data-heavy   reportedly began charging Level 3 Communications,
          services. Heavy use of iPhones in urban areas such   which helps stream Netflix’s  movies, an additional fee
        as New York and San Francisco has already degraded   for continued normal  service. Level 3 asked the FCC to
        service on the AT&T wireless network. AT&T reports   investigate the action.
        that 3 percent of its subscriber base accounts for 40   Groups favoring net neutrality are pushing Congress
        percent of its data traffic.                         to find ways to regulate the industry to prevent net-
            Some analysts believe that as digital traffic on   work providers from adopting Comcast-like prac-
        the Internet grows, even at a rate of 50 percent per   tices. The strange alliance of net neutrality advocates
        year, the technology for handling all this traffic is   includes MoveOn.org, the Christian Coalition, the
        advancing at an equally rapid pace. But regardless   American Library Association, every major consumer
        of what happens with Internet infrastructure, costs   group, and a host of bloggers and small businesses, as
        for Internet providers will continue to increase, and   well as streaming-video services like Netflix.
        prominent media companies are searching for new        Net neutrality advocates argue that the risk
        revenue streams to meet those costs. One solution is   of  censorship increases when network opera-
        to make Internet users pay for the amount of band-   tors can selectively block or slow access to certain
        width they use. But metering Internet use is not     content such as Netflix video streams or access
        universally accepted, because of an ongoing debate   to  competing  low-cost services such as Skype.
        about network neutrality.                            Proponents of net neutrality also argue that a neutral
           Network neutrality is the idea that Internet      Internet  encourages everyone to innovate without
          service providers must allow customers equal access     permission from the phone and cable companies
        to  content and applications, regardless of the source   or other authorities, and this level playing field has
        or nature of the content. Presently, the Internet is   spawned countless new businesses. Allowing unre-
        indeed neutral: all Internet traffic is treated equally   stricted information flow becomes essential to free
        on a  first-come, first-served basis by Internet back-    markets and democracy as commerce and society
        bone owners. However, this arrangement prevents        increasingly move online.
          telecommunications and cable companies from          Network owners believe regulation to enforce
        charging differentiated prices based on the amount   net neutrality will impede U.S. competitiveness by
        of bandwidth consumed by  content being delivered    stifling innovation, discouraging capital expendi-
        over the Internet. These  companies believe that dif-  tures for new networks, and curbing their networks’








   MIS_13_Ch_07_Global.indd   292                                                                             1/17/2013   2:28:30 PM
   288   289   290   291   292   293   294   295   296   297   298