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P ART THREE

Key System Applications

for the Digital Age

Chapter 9 Chapter 11
Achieving Operational Excellence Managing Knowledge

and Customer Intimacy: Enterprise
Chapter 12
Applications
Enhancing Decision Making
Chapter 10
E-Commerce: Digital Markets,
Digital Goods

Part Three examines the core information system applications businesses are using
today to improve operational excellence and decision making. These applications
include enterprise systems; systems for supply chain management, customer rela-
tionship management, and knowledge management; e-commerce applications; and
business-intelligence systems. This part answers questions such as: How can enter-
prise applications improve business performance? How do firms use e-commerce to
extend the reach of their businesses? How can systems improve decision making and
help companies make better use of their knowledge assets?

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