Page 38 -

Chapter 1 Information Systems in Global Business Today 37

TABLE 1.1 WHAT’S NEW IN MIS

CHANGE BUSINESS IMPACT
TECHNOLOGY
Cloud computing platform emerges as a major business area of A flexible collection of computers on the Internet begins to perform
innovation tasks traditionally performed on corporate computers. Major business
applications are delivered online as an Internet service (Software as a
Service, or SaaS).
Big data Businesses look for insights from huge volumes of data from Web traffic,
e-mail messages, social media content, and machines (sensors) that
require new data management tools to capture, store, and analyze.
A mobile digital platform emerges to compete with the PC as a The Apple iPhone and Android mobile devices are able to download
business system hundreds of thousands of applications to support collaboration,
location-based services, and communication with colleagues. Small
tablet computers, including the iPad, Google Nexus, and Kindle Fire,
challenge conventional laptops as platforms for consumer and
corporate computing.

MANAGEMENT

Managers adopt online collaboration and social networking software Google Apps, Google Sites, Microsoft Windows SharePoint Services,
to improve coordination, collaboration, and knowledge sharing and IBM Lotus Connections are used by over 100 million business
professionals worldwide to support blogs, project management, online
meetings, personal profiles, social bookmarks, and online communities.
Business intelligence applications accelerate More powerful data analytics and interactive dashboards provide real-
time performance information to managers to enhance decision
making.
Virtual meetings proliferate Managers adopt telepresence videoconferencing and Web conferencing
technologies to reduce travel time, and cost, while improving
collaboration and decision making.
ORGANIZATIONS

Social business Businesses use social networking platforms, including Facebook,
Twitter, and internal corporate social tools, to deepen interactions with
employees, customers, and suppliers. Employees use blogs, wikis,
e-mail texting, and messaging to interact in online communities.
Telework gains momentum in the workplace The Internet, wireless laptops, smartphones, and tablet computers
make it possible for growing numbers of people to work away from the
traditional office. Fifty-five percent of U.S. businesses have some form
of remote work program.
Co-creation of business value Sources of business value shift from products to solutions and
experiences, and from internal sources to networks of suppliers and
collaboration with customers. Supply chains and product development
become more global and collaborative; customer interactions help
firms define new products and services.

More and more business computing is moving from PCs and desktop machines
to these mobile devices. Managers are increasingly using these devices to
coordinate work, communicate with employees, and provide information for
decision making. We call these developments the “emerging mobile digital
platform.”

MIS_13_Ch_01_Global.indd 37 1/17/2013 2:24:22 PM