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                   Chapter 9  ■ Leadership in practice
                                  ■ Value system: each had a well-developed value system and clear vision and
                                    purpose.
                                  ■ Early responsibility: development of executive careers had been facilitated by
                                    early high-level responsibility.
                                  ■ Charismatic leadership: leadership style and charisma were unimportant for the
                                    individuals studied.
                                  ■ Communicator: the ability to communicate was a powerful element that all
                                    change-makers possessed, particularly the ability to be open and honest about
                                    feelings and attitudes.
                                  Another survey (Norburn, 1988) focused on 108 chief executives and 30 execu-
                                  tive directors from the FTSE 500 companies. From this study key features which
                                  distinguished chief executives from other members of the top management team
                                  were as follows:
                                  ■ The length of tenure within their organization.
                                  ■ The early stage at which their grooming for senior management responsibility
                                    began.
                                  ■ The variety of managerial functions they experienced.
                                  ■ The rapidity of promotion to a general management position.
                                  ■ Their exposure to overseas cultures and business.
                                  Both studies point to early responsibility as a key feature. Perhaps the ability to
                                  communicate and having clear vision flow from breadth of experience. There
                                  seems little doubt that the successful leader brings wide experience and varied
                                  knowledge to the tasks of leadership. Perhaps, then, the individualism to which
                                  we respond is the credibility flowing from wide experience?
                                    But if we know little enough about the individuals who are successful, what do
                                  we know of the circumstances within which success is more likely? Are some cir-
                                  cumstances better than others? Also, how? During the last 50 years the focus of
                                  leadership studies shifted first from studying the traits of successful leaders to
                                  looking at leadership style and finally to focusing on the idea of contingency.

                                    Figure 9.1 outlines the contingency approach. In essence the approach argues
                                  that the effectiveness of any given leadership style or behaviour will be contingent
                                  on the situation. Various models exist. Fiedler (1967) offers one which looks at



                                                                    Outcomes,
                                     Leadership
                                                                  e.g. performance,
                                    style/behaviour
                                                                    satisfaction




                                                 Situational factors,
                                                  e.g. task factors

                                  Figure 9.1  The contingency approach to leadership in outline

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