Page 199 - Managing the Mobile Workforce

178 � mAnAgIng the moBIle workForCe

the Building Blocks of mobile training:
The following are the core building blocks for mobile content, as well
as questions you need to ask yourself.

` Content. Is it of high quality, short, concise, relevant, and
easy to find?
` Levels of urgency. How does the content break through the
minutiae? What makes it urgent?
` Modality. What forms are required on the handheld vs. lap-
top vs. other forms?
` Delivery. Will content delivery be through a mobile network
carrier, public or private WiFi, or public Internet connection?
Will mobile applications be used or enterprise secure e-mail
with dynamic links, SMS text messaging, VPN? These are
elements of a baseline strategy that is unique to most compa-
nies. Is the content “stand alone after being downloaded or
does the content require a connection at all times, or partial?
` Frequency. How and when is this content connected to an
existing LMS, CRM, and/or CDN? What is requested or
automatically updated?
` Feedback. What is the strategy for real-time user feedback
regarding increasing the quality and delivery of content?
` Integration. How does content that reaches the mobile work-
force get produced when budgets are already at a minimum?
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Challenge: Drive Time
Steve Franklin is the national manager of learning develop-
ment for CoBank, the largest bank in the Federal Farm Credit
System. In rural America, farmers and agricultural coop-
11
eratives need stable sources of funding. CoBank finances
agricultural cooperatives along with telecommunications,
energy production and distribution, and water systems in-