Page 3 - Media Effects Advances in Theory and Research

LEA’S COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors

Selected titles in Communication Theory and Methodology subseries
(Jennings Bryant, series advisor) include:

Berger • Planning Strategic Interaction: Attaining Goals Through
Communicative Action
Dennis/Wartella • American Communication Research: The
Remembered History

Ellis • Crafting Society: Ethnicity, Class, and Communication Theory
Greene • Message Production: Advances in Communication Theory
Heath/Bryant • Human Communication Theory and Research:
Concepts, Contexts, and Challenges, Second Edition
Olson • Hollywood Planet: Global Media and the Competitive
Advantage of Narrative Transparency

Perry • American Pragmatism and Communication Research
Riffe/Lacy/Fico • Analyzing Media Messages: Using Quantitative
Content Analysis in Research

Salwen/Stacks • An Integrated Approach to Communication Theory
and Research

For a complete list of titles in LEA’s Communication Series, please
contact Lawrence Erlbaum Associates, Publishers, at www.erlbaum.com.