Page 6 - Media Effects Advances in Theory and Research
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Contents










              PREFACE                                                   ix

          1   NEWS INFLUENCE ON OUR PICTURES OF THE WORLD                1
              Maxwell McCombs and Amy Reynolds

          2   EXEMPLIFICATION THEORY OF MEDIA INFLUENCE                 19
              Dolf Zillmann

          3   GROWING UP WITH TELEVISION:
              CULTIVATION PROCESSES                                     43
              George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli,
              and James Shanahan

          4   MEDIA CONSUMPTION AND PERCEPTIONS OF SOCIAL
              REALITY: EFFECTS AND UNDERLYING PROCESSES                 69
              L. J. Shrum

          5   MEDIA PRIMING: A SYNTHESIS                                97
              David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen,
              and Francesca R. Dillman Carpentier

          6   SOCIAL COGNITIVE THEORY OF MASS COMMUNICATION 121
              Albert Bandura

          7   MASS MEDIAATTITUDE CHANGE: IMPLICATIONS OF THE
              ELABORATION LIKELIHOOD MODEL OF PERSUASION               155
              Richard E. Petty, Joseph R. Priester, and Pablo Briñol

          8   INTERMEDIA PROCESSES AND
              POWERFUL MEDIA EFFECTS                                   199
              Everett M. Rogers



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