Page 11 - Media Effects Advances in Theory and Research

x PREFACE

inquiry. But we certainly hope that the growth in size of this volume does
not lead to carpel tunnel syndrome, “law school elbow,” or the like.
What’s new in this edition of media effects? First, all 16 chapters car-
ried forward from the previous edition have been extensively revised and
updated, some with the original authors, others with a new cast of con-
tributors. Second, we have added several chapters on important topics
that have received new or renewed attention of late from the media effects
community of scholars: media consumption and its underlying reception
processes, intermedia processes, educational and prosocial effects, indi-
vidual differences in media effects, news effects on issue perception, and
third-person effects.
Several things have remained the same from edition to edition. First is
our respect for and appreciation of the contributors for their superlative
work. Thank you, one and all. Second is our admiration for the good folk
at Lawrence Erlbaum Associates, who have remained steadfast in their
commitment to publishing quality scholarship in communication. Thank
you, Larry, Linda, Joe, Art, and many, many others. You have become
good friends as well as valued professional associates.
Finally, both Perspectives on Media Effects and the first edition of Media
Effects were dedicated to our mutual best friends, Jennings Bryant, Sr., and
Elvira Bryant. In the two decades that have elapsed since we began this
series of volumes on media effects, our love for and devotion to these two
special people have continued to flourish. We thus also dedicate the sec-
ond edition of Media Effects: Advances in Theory and Research to our two
best friends.

—Jennings Bryant
—Dolf Zillmann