Page 109 - Mind Games The Aging Brain and How to Keep it Healthy

Develop a Brawny Brain • 93

Repetition Priming ADvantage
This game emphasizes the power of repetition priming.
Write in the blank next to each slogan the name of the touted
product. Check your answers at the end of this chapter in
“Solutions to Exercises and Games.”

1. It’s 99 and /100 percent pure _____________________
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2. The foaming cleanser ____________________________
3. Because I’m worth it _____________________________
4. Just do it! _______________________________________
5. And away go troubles down the drain _____________
6. Must-see TV ____________________________________

7. Mmm-mmm good! ______________________________
8. The real mayonnaise _____________________________
9. Fly the friendly skies. ____________________________

10. When you care enough to send
the very best ____________________________________

11. We do chicken right. _____________________________
12. Put a tiger in your tank. __________________________
13. The breakfast of champions _______________________
14. Tony the tiger says it’s GREAT! ____________________
15. 31 flavors _______________________________________

You may not have heard some of these slogans for many
years; yet you recognize them and can match them with
their products. The power of repetition priming is that your
brain creates many connections to information from simply
hearing it over and over and over.
To understand how powerful this repetition-priming
mechanism is, repeat this exercise with the products you re-
membered and write down the current marketing slogans.