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Develop a Brawny Brain  •  97

                                If you have strong auditory tendencies, you might have read
                                these sentences aloud to help you form visual images.

                                Coding

                                Coding is the creation of a mnemonic or catch phrase that as-
                                sociates material with something that is already familiar.
                                The more complex the material, the more likely coding or
                                imagery should be used as a memory technique.
                                   Some people find success associating a list of items with a
                                mnemonic device. In grade school, for example, we learned
                                that the first letters of the Great Lakes could be rearranged to
                                spell the word HOMES (Huron, Ontario, Michigan, Erie, and
                                Superior). To remember the names, we just needed to re-
                                member HOMES. When we need to remember the names of
                                the lakes, we also remember the mnemonic. We then can use
                                it to reconstruct the original list. A link to a song or poem also
                                is helpful. You may have learned the alphabet to the strains of
                                Twinkle, Twinkle Little Star and the number of days in each
                                month with the poem 30 Days Hath September. Rosemary
                                Austin, an intellectually active senior, remembers her license
                                plate, 642 BBW, with the device that the numbers are reverse
                                counting by twos and the letters represent Better Be Wary.
                                   Connections that you make will be stored in your mem-
                                ory along with the ideas you are trying to remember. The
                                more connections we have to a fact, the easier it is to retrieve
                                it later. The curious thing about making associations with
                                mnemonics is that the time and mental energy we put into
                                developing them generally is enough prestorage processing
                                that we tend to remember the original ideas. This extra con-
                                centration alerts the brain that this information is important,
                                and with that added meaning, the memory is more likely to
                                be stored permanently.
                                Demonic Mnemonics

                                In this exercise, you will practice decoding mnemonics. This
                                should give you some ideas of how to create mnemonics of
                                your own. Check your answers at the end of this chapter in
                                “Solutions to Exercises and Games.”
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