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Develop a Brawny Brain  •  107

                                   What happened was that Annette didn’t make a connec-
                                tion to Janet’s name, but she had a good connection to the
                                red hat. By asking for more stimuli, you increase your prob-
                                ability of finding a connection you can use.
                                   Follow-up: Practice each of these strategies the next time
                                you are looking for that fact that is right on the tip of your
                                tongue!

                                Schemata
                                In a letter to Robert Hooke, Sir Isaac Newton wrote, “If I
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                                have seen further (than you and Descartes) it is by standing
                                upon the shoulders of Giants.”
                                   Sir Isaac was referring to great scientists who had made
                                so many contributions before him and from whom he had
                                learned so very much that he did not have to rediscover their
                                facts to advance science in the way that he did. This notion
                                is the essence of schemata. New ideas rarely exist in a com-
                                plete vacuum. They are related to other experiences, and we
                                can borrow the knowledge from those experiences to learn
                                new information.
                                   For example, think about filling your car with gasoline.
                                You know the general plan for accomplishing that task.
                                When you arrive at a new gas station, or when your regular
                                station gets reconfigured with new pumps, you do not have
                                to learn completely from the beginning how to pump the
                                gas into your car. You know the general scheme of pumping
                                gas. You need only to learn what is different from what you
                                already know. Use schemas to help you retrieve memories
                                by asking yourself, “How is the problem at hand similar to
                                something I already know?”
                                   The strategies that use schemata include asking yourself
                                two questions:

                                 1. What is the same that I already know?
                                 2. What is different from what I already know?
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