Page 126 - Never Fly Solo

SITUATIONAL AWARENESS | 99
With today’s e-mails, autoresponders, social networking
sites, and BlackBerries, it’s easy to forget the basics of com-
munication. But never forget that people like to be treated as
human beings first and businesspeople second. For many of
us, calling is a simply a luxury we think we can’t afford in the
moment. But when you go the extra mile and pick up the
phone, you strengthen your relationships and distinguish
yourself from the average businessperson. This can make a
huge difference, not only in your business but in your per-
sonal life.
Here are some simple but effective steps you can take to
practice solid, personal communication with the people who
count:

• Although e-mail is an effective time-saving tool, use it
judiciously. And when it comes to sensitive issues, be aware
that because e-mail can’t convey subtle vocal nuances, it can
often be misinterpreted. When in doubt about how the recipi-
ent might read your message, pick up the phone instead. A
one-minute phone call can accomplish more than ten e-mails.

• Remember, it’s not what you say that matters; it’s what
is heard. When confronted with a challenge, think of a unique
way to communicate with your client or associate. Realize the
impact your words and tone may have on the receiver.

• Stay personal. Don’t forget to keep in touch with your
friends, customers, and family members. They are your wing-
men, too. Make it a point to call or send a handwritten note
or card to those in your life whom you truly care about. Take
them to lunch. Appreciate them. Do a small act of kindness
that says to the other person, “You matter to me.” How do