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Chapter 1 Setting the Scene • 11


            particularly organizational behavior. Organizational behavior is a field
            of study that investigates the impact that individuals, groups, and struc-
            ture have on behavior within organizations, for the purpose of apply-
            ing such knowledge toward improving an organization’s effectiveness. 5
            Organizational behavior discusses topics such as motivation, leader-
            ship, communication, and learning, but also structure, control, and
            measurement.
              I heard one management coach put it very eloquently. He said it is
            time we let go of the “soft, intangible side” of performance manage-
            ment, with managers typing in numbers in spreadsheets that do not
            mean anything. Instead we should focus on the “hard and tangible
            side” of performance management: human behaviors. After all, people
            either do something or they don’t.



            Strategic Alignment

            Alignment is crucial. Many organizations today are not sufficiently
            aligned. This is the result of many mergers and acquisitions, too much
            decentralization, and unbridled growth in the past. So there is some
            spring cleanup to do, but that is not enough. There are strong business
            pressures to increased alignment. Alignment is important for every sin-
            gle organization, in order to run an efficient operation and to make
            sure you do the right things. But today, alignment is more crucial than
            ever. Political factors, economic influences, social trends, and technol-
                            6
            ogy advancements —the four aspects of what is called PEST analysis—
            make an overwhelming business case for increased alignment.
              The political climate has changed business profoundly in the last
            few years. In the United States, the Sarbanes-Oxley Act was passed in
            July 2002 to address the business scandals of late 2001 and early 2002.
            Among other things, it aims to increase corporate transparency. It also
            has the specific goal of raising standards for corporate governance. The
            act makes CEOs and CFOs of publicly traded companies personally
            responsible and liable for the effectiveness of internal controls and the
            quality of external reporting. Furthermore, executive management is
            now required to immediately report to their stockholders any issues that
            they believe will materially affect the performance of the enterprise.
            But Sarbanes-Oxley is not the only set of rules. Many other countries
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