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Chapter 1 Setting the Scene • 15


            F igur e 1.1
            Self, Self-Perception, and External Perception


                                                  Self-
                                                perception           Self
                      Self-
                    perception         Self

                                                          Match



                      External                  External
                     perception     Match       perception

                         Misalignment                   Alignment



            two cognitions (“I want to be liked and keep my position” and “what
            they want me to do, doesn’t fit me”).
              Self, self-perception, and external perception are interrelated. When
            there is a big gap between self-perception and self and/or external per-
            ception, you are not balanced and do not display authentic behavior.
            Conversely, the more self, self-perception, and external perception
            match, the more a person will develop into a balanced human being
            (see Figure 1.1). We all recognize authentic people in our personal
            lives. They build bridges between others around them and demonstrate
            a natural authority.
              Exactly the same can be said for organizations and their strategies.
            Organizations are living organisms. Like people, organizations are
            born; they grow up, mature, and in the end die. Some become old and
            wise, others never leave adolescence. Some organizations become pop-
            ular, others don’t. Some are dysfunctional, others are authentic.
            Authentic behavior and alignment within organizations should be seen
            as being the same as authentic behavior and alignment in people.
              Many organizations show all the signs of dysfunctional behavior.
            Beautiful mission statements describe how important the customers
            are, but in reality the managers only think of their own goals. The Web
            site describes the values of the organization, but the employees do not
            recognize these in daily life at all. This obvious gap between self and
            self-perception leads to cynical reactions and a passive-aggressive
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