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Chapter 5 Operational and Analytical Alignment • 81


            to changing market circumstances. In most situations, a strong hierar-
            chy would have been needed to set a new course in time.
              With the distinction between vertical alignment and horizontal
            alignment, we understand that success is not in minding your own busi-
            ness only, but in being collaborative. As measurement drives behavior,
            performance should not only be defined and measured in what you
            achieve in your business domain, but also what you enable for the rest
            of the organization or the stakeholders around it.
              Scenario analysis, rolling forecasts, and more real-time information
            represent today’s best practices. Applying horizontal alignment in per-
            formance management leads to new insights—to “next practices.”
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