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80                               work design and individual work performance
                               other activities outside of work (e.g., Goiten & Seashore, 1980). Crouter (1984) showed
                               that participation at work increased women’s desire for participation in decision-making
                               within the home. These studies are consistent with the idea that work design might,
                               in some individuals, affect aspects that have traditionally been considered quite stable.
                               Work design might thus have more profound and long-lasting motivational effects than
                               we have assumed until now.


                               Acquisition and development of knowledge and skill
                               The notion that work design promotes skill acquisition and development is a reasonably
                               long-standing one. By increasing job variety, for example, individuals learn a broader
                               array of skills that can be flexibly deployed. The idea that enriched work design can have
                               cognitive implications has also been around for some time. For example, based on action
                               theory, Frese and Zapf (1994) argued that job autonomy leads to a process of “intellectual
                               penetration” (p. 43) from which employees develop a deeper understanding of the task
                               and its requirements. They suggested: “people who have control can do better because
                               they can choose adequate strategies to deal with the situation. They can plan ahead, they
                               are more flexible in case something goes wrong” (p. 77). This resonates with the set of
                               work design-performance studies by Wall and colleagues reviewed earlier, which show
                               that work design can result in employees developing more in-depth and anticipatory
                               knowledge about their work tasks which, in turn, enhances performance.
                                 As well as developing more in-depth knowledge about a particular machine or task, it
                               is also likely that work design facilitates the development of broader and more integrated
                               knowledge and perspectives about the entire work system and its context, such as the
                               requirements of customers, the reasons for supply problems, and how departments coor-
                               dinate their activities (Parker et al., 1997). Lawler (1992, p. 85), for example, reasoned
                               that enhancing autonomy promotes improvements in performance “because employees
                               have a broader perspective on the work process and as a result can catch errors and make
                               corrections that might have gone undetected in more traditional work designs in which
                               employees lacked the knowledge to recognize them”. Consistent with these arguments,
                               Parker and Axtell (2001) showed that job autonomy was associated with greater in-
                               tegrated understanding (e.g., understanding about other departments, customers, etc.),
                               which was in turn associated with employees being more able to adopt the perspective
                               of their internal suppliers.
                                 Finally, it is also possible that work design can, over the long term, affect cognitive
                               development. In a set of studies investigating this idea, Kohn and Schooler (1978, 1982)
                               showed that self-directed work leads to an increase in intellectual flexibility (i.e., an
                               individual’s ability to deal with complex cognitive problems). Schleicher (1973, cited in
                               Frese & Zapf, 1994) also reported an association between work design and intelligence.
                               Thus, as well as changing the content of what people know, work design can potentially
                               lead to changes in the way people structure and organize their knowledge. Put another
                               way, work design might lead to employees becoming more ‘expert-like’ in the way
                               they think; for example, the way that knowledge is interrelated, the way they perceive
                               and represent problems, and the problem-solving strategies they use. Consistent with
                               this idea, Leach et al. (2000) found that the enhanced feedback associated with work
                               redesign resulted in novice operators developing greater cognitive complexity (i.e., more
                               differentiated cognitive structures) about their machinery.
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